The Custom Build
Site, CRM, memberships, courses, scheduling, dashboards, billing, portals — whichever of those your exit plan says to own, built as one system around how you actually work. Or, for Ontraport businesses, the custom layer that extends what you already have. Fixed price, quoted before a line is written.
The build starts before the code does.
The mistake is to recreate the old site in new code and call it done — you'd be paying to preserve every compromise the old platform forced on you.
So the first weeks are consulting. What you sell, to whom, at what price. How people move from stranger to member to advocate. Which of your four hundred features are the six you use. Offers get sharpened, dead weight gets dropped, and only then does the system get built to match.
This is where thirty years of implementation earns its keep. The code is how it gets delivered.
Two shapes of build
Ontraport extension — portals, dashboards, front ends and integrations built beside your existing account. Weeks, not months.
Complete custom system — everything under one roof, replacing the rented stack. Typically 8–14 weeks from audit to launch, including parallel running.
Rules that apply to every build.
In your repository
Created in your GitHub account on day one. Every commit is yours from the start, not handed over at the end.
Standard technology
Widely used, well documented, boring on purpose. The pool of developers who can work on it is enormous.
Shown early and often
A working version you can click through within the first few weeks, then a new one every week. No big reveal at the end.
Documented as it goes
The runbook and the recorded walkthrough are written during the build, not bolted on afterwards.
Tested against your data
Built and tested against a cleaned copy of your real records, so launch day isn't the first time it meets reality.
Mobile from the start
Your members are on their phones. Every page and every email is built and checked on a phone, not adapted for one afterwards.
Commodities kept
Stripe for payments, your video tool for calls, your accountant's software for the books. Integrated properly, not replaced.
Fixed price
Quoted after the audit, once the scope is real. There is no hourly meter and no surprise invoice.
Whatever the exit plan says to own.
A typical full build covers the website and sales pages, the CRM and pipeline, memberships and courses, community, scheduling and coaching, billing on Stripe, email and notifications, and the admin dashboards your team runs the business from. The full list →
Not every business needs every part. The scope is whatever your exit plan says it is — no more.
About the build.
What does a build cost?
How involved do I need to be?
Can I see it before it's finished?
What if my needs change during the build?
Every build starts with the audit.
A Stack Audit documents every subscription, workflow and limitation in your business and gives you a real break-even number. $500, credited in full if you build with us.