Thirty years of making systems work for small businesses.

The short version

I was a digital business consultant and a CRM consultant before I wrote a line of the code you'll see on this site. For thirty years my job has been implementation: taking what a business wants to do and making it actually happen inside software — choosing the platform, configuring it, migrating onto it, training the team, and living with the result.

Ontraport became my specialty along the way. I know how it models a contact, a purchase and a sequence well enough to build code that fits beside it, which is where the first offer comes from.

I'm not a vibe coder. I didn't discover software last year. What changed last year is that the cost of writing custom code fell far enough that the thing I always wanted to give clients — a system built entirely around their business, that they own — became affordable to the businesses I've always worked with.

What I actually do for you

The code is the delivery mechanism. The consulting is the value.

When a business comes to me to leave a rented platform, the wrong move is to recreate the old site in new code. You'd be paying to preserve every compromise the old software forced on you. So the engagement starts with the business: what you sell, to whom, at what price, and how people move from stranger to member to advocate. Offers get sharpened. Dead weight gets dropped. Then the system gets built to match — and the business comes out a notch or two further up than it went in.

That's what makes it worth hiring me rather than a developer, and rather than a prompt. Building a page is easy now. Knowing which six of your four hundred features actually matter, and moving a live business across without anything going dark, is not.

How I work

• Priced before we start. A fixed quote after the Stack Audit. No hourly meter.
• In your name. Your repository, your hosting, your API keys. I have access because you granted it, and you can take it back.
• Documented as I go. A runbook and a recorded walkthrough are part of the deliverable, not an extra.
• Honest about what to keep. You'll get a written list of which subscriptions are worth paying for. Some always are.
• Around after launch, if you want. A Care & Growth Plan is available and cancellable any month. Plenty of clients take it. Nobody has to.

Two things I've built that you can use right now

A live demo of a complete membership platform ↗ built for a coaching business, and The Vote Files ↗, a brand Cage Free Code owns that puts the complete voting record of every member of Congress since 1789 in front of anyone who wants it. Both are on the Work page, with notes on how they were made.